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In 2004, the ceremonies were being moved up from late March/early April to late February, to help you disrupt and shorten the intensive lobbying and advert campaigns connected to Oscar year during the movie business. Another reason was due to expanding tv scores good results coinciding Using the NCAA division I Guys's basketball Event, which might
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William Friedkin, an Academy Award–winning movie director and previous producer from the ceremony, expressed this sentiment at a meeting in Big apple in 2009, describing it as "the greatest advertising scheme that any sector ever devised for by itself".[118]From mobile automobile coverage to wearables for wellbeing coverage, the field is staring
In 2010, the Academy contemplated transferring the ceremony even even further back again into January, citing tv viewers' tiredness While using the movie field's extended awards season. However, these an accelerated routine would drastically lower the voting period for its users, to The purpose exactly where some voters would only have time for you